A one-person shop · Ben Stull, founder
And the work only you can do.
You want to do your craft — acupuncture, art, chiropractic, a great little shop. You don't want to wrestle with accounting, contracts, licensing, compliance, and software. Making this easy for small businesses is one of my passions. I partner with you to simplify the business side of your business, bring in experts where it matters, and help you do it yourself when it makes sense.
The model
Starting and growing a business is hard, and most people get stuck because they try to cheap out on the tough stuff: accountants, lawyers, marketing, the right systems. That's exactly where things turn into a mess. My model is built so you never have to make that trade-off.
Many I already know you have, or soon will. I'll tell you what's important and why, and you get to choose what we tackle. Clear outcome, who needs to be involved, what I'll do, and what you'll do.
Where you need a lawyer or accountant, I bring people I trust who move fast. I can draft your legal and operational documents with AI, then have a lawyer review and red-line them, which saves you serious money. You pay those outside experts directly.
I price each piece of work and put it in a simple agreement, but you don't owe me up front. We set up a payback plan tied to where your business is and the new revenue the work brings in, usually as you're able to add capacity or employees. I'm not here to take your livelihood.
As your business grows, you pay back what we agreed, and we tackle the next thing — or we stop. When you say "I don't want to change my business anymore," we're done. Simple as that.
“I’ve spent twenty years building companies. Now I’ll help you with yours.”
— Ben Stull
Two ways we can work together
Formation, systems and operations, accounting and compliance, legal and operational documents, websites and apps, and training.
Success-based plan · no money up front · no equity
Explore this serviceIndependent, vendor-neutral evaluation of retail platforms across loyalty, coupons, cashback, e-commerce and data, ending in a clear written recommendation.
Flat hourly rate
Explore this serviceWhat I stand for
Take the business and technology pain off the plates of people doing work they love, so they can grow on their own terms, without giving up cash they don't have or a piece of what they've built.
A world where more people get to do their craft and build thriving businesses, because someone capable bet on them when it mattered, and asked only for a fair share of the upside they helped create.
Questions
Ben partners one-on-one with owners to handle the business side: formation, systems, compliance, software and more. There's no money up front and no equity; he's paid back on a success-based plan as the new revenue from his work comes in.
No. You only pay outside experts who must be paid now, like a lawyer or accountant, whom you pay directly. Ben's own work is priced in a simple agreement and paid back over time as your business grows.
Never. He doesn't want to own your business. It stays entirely yours. He's a partner on the hard parts, not an owner.
Solo practitioners and small to medium business owners (acupuncturists, artists, chiropractors, shops) who want to focus on their craft, plus grocery, convenience and other retailers who need independent technology guidance.
Yes. Industries with well-established business models likely aren't a good fit. A restaurant, a franchise location, a real estate brokerage, or an insurance agency already comes with a proven playbook and a deep bench of specialized providers, so a bespoke partner adds less value. Ben does his best work where the craft doesn't come with a playbook and the business side still needs to be figured out.
Independent, vendor-neutral evaluation of retail platforms, plus mobile, loyalty, martech and advertising strategy, ending in a clear written recommendation you can act on, from single-store independents to chains of thousands of locations. It's billed at a flat hourly rate.
More than 10 years founding and scaling companies. He co-founded the recruiting-analytics startup Hirelytics (acquired by Weyerhaeuser) and was the first engineering hire at the retail-technology platform Swiftly Systems ($1B+ valuation), where he grew the engineering org to about 25 as Head then VP of Engineering before becoming a Technical Fellow and Distinguished Engineer.
Let's talk
It doesn't matter if you're on day one or a thousand stores in. Send me a note about where you are and what you're trying to do. No pressure, no pitch deck required.
A quick gut-check before you write. Reach out if you:
Prefer email? [email protected]